6 Applied Marketing Tips for SMEs

If you’re looking for applied marketing tips that work for small businesses, you’ve come to the right place. According to a recent study on competitive intelligence, 84% of companies believe that the market has become more competitive in 2021.

This means that there are more companies with similar propositions competing for the same customer base. To stand out from the crowd and connect with your audience, you need to know the best digital marketing practices.

According to a Messaging study in 2020, 78% of companies use messaging applications to communicate with customers. Solutions like WhatsApp Business and Facebook Messenger allow you to resolve queries faster and offer contextual support 24 hours a day.

Take an Omni channel approach.

Why is Omni channel one of the best marketing tips? Because it is a strategy capable of uniting all the channels in a single work interface, which allows the teams to collaborate with each other and offer a more personalized experience to customers.

Do you want to know how self-service can boost the productivity of your teams? We recommend you read: How to reduce ticket volume with self-service.

Personalize customer interactions

Perhaps one of the most valuable marketing tips is this:Personalization. According to a survey carried out by Accenture, 9 out of 10 customers prefer to buy from companies that remember their preferences and offer them relevant recommendations.

More than feeling special, people want to be valued for their individuality. To satisfy this desire, it is necessary to have access to specific data, as we will see below.

Transform data into useful knowledge.

A recent study of data-driven business decisions revealed that 66% of companies do not have a coherent strategy for collecting, storing, and processing information about their customers.

However, to put the best marketing tips into practice, you must have some basic information on hand, such as contact details, purchase history, and product preferences.

CRM software for SMBs, for example, helps unify knowledge gained across different channels and reveals trends in customer behavior. The tool is also an excellent ally in avoiding inconsistencies and human errors, such as the insertion of duplicate data.

Invest in privacy and security.

When we talk about digital marketing tips, the privacy and security of shared data should be a priority in any company.  In fact, a study by McKinsey & Company revealed that 87% of customers would not do business with a company if they had concerns about its security practices.

When implementing marketing tips, remember to adopt secure tools, including message encryption, access control, and other layers that protect the integrity of customer data.

Listen to the opinion of your customers

Applied marketing advice that works in small businesses must take customer feedback into account. After all, it is they who buy your products and services, which influences the success or failure of your business.

The good news is that people are willing to share what they think. According to a Microsoft study, brands are viewed more favorably by 77% of consumers if they proactively invite and accept their feedback.

Train your support team.

Another customer service marketing tip: train you to be the key to the profitability of your business. Offer a customer service course, create a manual with support policies, and assign a leader to whom employees can direct their queries.